OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

Introducing The Legendary

TR-808 COLLECTION

With the Roland Lifestyle TR-808 Digital Collectible release we’ve made the first step in bringing Roland into Web3 and the Metaverse. We are not only paying homage to the Roland Corporation, an organization that has influenced sound more than any other company in the world, but also paying homage to the creators, producers and artists who have used Roland equipment to move culture.  It’s Roland Lifestyle’s deepest honor to be involved with Roland’s first step into Web3. Now it’s your turn to be a part of the braintrust that decides where we go from here by being one of the first 88 people to own the TR-808 NFT.  

CLUB 88

Club 88 is reserved for the first 88 people to mint the TR-808 NFT. Once we reach 88 mints we will close the mint and reopen in phased intervals at a later date. As a Club 88 member you’ll be receiving access to our holder’s only mastermind where we will have private discussions via Zoom, IRL events and our token gated Discord to ideate on innovative ways to further integrate Roland Lifestyle and Roland into Web3 and the Metaverse. The best ideas from our community will be presented by Roland Lifestyle directly to the executives at Roland Corporation. From there we will work together to bring these ideas to market, benefitting all Club 88 members.

Join Club 88.
Sales Close After 88 Mints. Remaining collection will be released in phases.

UTILITY

Physicals

Premium, high quality merch & apparel including top tier brand collabs

IRL Events

Get priority access to Roland Lifestyle & partner events like the recent 808 day 2022 celebration (See recap video below) and our upcoming Roland Lifestyle event in London and Jakarta.

Raffles & Airdrops

Exclusive holder raffles for free items such as the Limited Edition 808 Puffer Jacket and the Lifetime Roland Cloud Membership. Enjoy surprise airdrops of digital goodies.

Mastermind

Help create the future of Roland's integration into Web3 via our token gated, holders only Discord. Discuss, ideate and present the best ideas directly to Roland Japan. Enjoy the rewards of ideas that get approved.

808 Day 2022

The 808 Puffer Jacket

ROADMAP

TR-808's CONTINUING STORY

It’s hard to believe,

that a drum machine introduced in 1980 would still be celebrated today by lovers of culture, music, and design. Thank you to the people who ‘got’ the original 808, the artists who took it to another level and most importantly, everyone who loves the music that the Roland TR-808 inspired. Welcome to the continuing story of the most boombastic drum machine of all time–forty two years on, still going strong.   

With the release of the TR-808 Digital Collectibles we are beginning the 808's journey forward into Web3 and the Metaverse.  We are excited for where the TR-808's journey will go in the decades ahead. 

Watch "Building The Beat: Inside Legendary TR-808 Tracks"

Dig deep into the last four decades of the TR-808 Drum Machine by reading here.

THE
ORIGIN

There were only 12,00 TR-808 drum machines produced from 1980-1982. Soon after it’s release, the 808 became a cornerstone of the emerging electronic, dance, and hip hop genres, popularized by early hits such as "Sexual Healing" by Marvin Gaye, "I Want To Dance with Somebody (Who Loves Me) by Whitney Houston, to "Rock The Bells" by LL Cool J. The TR-808 Drum Machine Changed Music Forever.

THE
SONGS

Immortalized by the biggest artist in music, the TR-808 has been used to make more hit records than any  other drum machine.  Records like, ‘Doin’ it Right featuring Panda Bear by Daft Punk, 'The Way You Move' by Outkast, 'Xtal' by Aphex Twin, ‘Love Lockdown’ by Kanye West ‘Chimes’ by Hudson Mohawke, ‘Drunk in love’ by Beyone and the list goes on and on.

ROLAND
LIFESTYLE

Launched in 2020, Roland Lifestyle was founded and is currently managed by SHINES Creative LLC which is a strategic partner organization to Roland Corporation. Roland Lifestyle was created for the sole purpose of honoring the legacy of the Roland brand by creating unique lifestyle products and experiences for a whole new generation to celebrate and enjoy. Roland Lifestyle's mission is to bridge music, fashion, and culture by telling Roland’s iconic story through apparel and collectable products. Roland Lifestyle has the opportunity to educate fashion and music enthused audiences around the world about the rich history and important legacy of the Roland Corporation, through a medium they can relate to, wear every day and collect.
For more information visit www.RolandLifestyle.shop

ROLAND
CORPORATION

For 50 years, Roland’s innovative electronic musical instruments and multimedia products have fueled inspiration in artists and creators around the world. Embraced by hobbyists and professionals alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar products, and electronic percussion to DJ controllers, audio/video solutions, livestreaming products, and more. As technology evolves, Roland continues to lead the way for gigging musicians, producers, and beatmakers, providing modern software-based solutions and seamless creative workflows between hardware products, computers, and mobile devices. Now, for the first time ever, Roland is bridging music and culture with its first-ever apparel line via Roland Lifestyle. For more information, visit www.Roland.com

TR-808 DIGITAL COLLECTIBLE TEAM

Nathan Chandra

Founder & CEO

Founder Roland Lifestyle
3x Startup Tech Founder, 1 Venture Backed Founder of SHINES Creative a Lifestyle Branding Studio.

Jacob Peuser

Artist/Designer

Expert 3D creator,
Lead Designer at Roland Lifestyle &
Artist behind the iconic 808 NFT artwork.

Dion McIntosh

Advisor/Investor

Founder of Bad People, Web3 friendly Venture Studio. Former Major Label artist. 5x startup founder, 2 venture backed, 1 exit (Karl). Web3 early adopter.

Jason Chiem

Launch & marketing consultant

7 year veteran at Snapchat in
operations, marketing and strategy. Skilled in
building scalable teams from the ground
up. Web3 early adopter.

Frankie Jordan

Community & events manager

Former Hollywood & WB Recording Artist. American Idol Top 40. Producer & Star of World’s most successful Amy Winehouse show. Live events producer and super networker.

Nicole Ferrara

Marketing Manager

MBA from Roger Williams University, Marketing at Roland Lifestyle & SHINES Creative.

Venice Music

Community collabs & events

Founded by  industry veteran, Troy Carter (Lady Gaga, John Legend, Spotify) Venice brings industry opportunities and access.

OneMint.io

smart contract & security

Smart contract, generative art AI & mint experience team. Founded by former Facebook, Amazon & AirBNB Senior Engineer.

Frequently asked questions

Have questions? We got answers.